It is out with the outdated and in with the brand new for Life Is Beautiful, which is shedding its billing as a music competition in favor of a “block get together” format in Las Vegas.
The revamped occasion, A Huge Lovely Block Occasion, is scheduled for September 27-28 and can “rework Downtown Las Vegas into an enormous dance get together,” in accordance with its organizers. They are saying their new strategy will result in a extra intimate expertise by eliminating overlapping units and programming performances from 5pm to 2am every day.
The fest will happen in a smaller venue close to downtown’s famed Fremont Road Expertise, a five-minute stroll from The Arts District. It is a large second forLife Is Lovely, which had operated as a three-day competition since its inception again in 2013. The model was acquired by Rolling Stone almost a decade later.
“As a landmark establishment and touchstone of the music trade for over 50 years, the Rolling Stone group will assist to deepen our connection to followers of music all over the place, whereas additionally championing the cultural initiatives that make Life is Lovely a lot greater than a music competition,” Life Is Lovely CEO David Oehm mentioned on the time.
Contemplating the EDM-focused lineup and smaller venue, these initiatives appear to be the upshot of a paradigm shift in right now’s rave tradition, whereby shoppers typically prioritize intimate, community-driven events over the regurgitated frills of a serious competition.
The inaugural version of A Huge Lovely Block Occasion will characteristic performances by Justice, Peggy Gou, LCD Soundsystem, Jamie xx, Jungle, James Blake, Thundercat, Toro y Moi, LP Giobbi and extra.
Tickets for A Huge Lovely Block Occasion go on sale Thursday, June twenty seventh at 10am PT. Common Admission passes begin at $199 and VIP passes begin at $399.
c/o Dick Clark Productions
Observe Life Is Lovely:
X: x.com/lifeisbeautiful
Instagram: instagram.com/lifeisbeautiful
TikTok: tiktok.com/@lifeisbeautifulfestival
Fb: facebook.com/LifeIsBeautifulFest
YouTube: youtube.com/user/LifeIsBeauitful
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